Company

Engineering and execution for utility-scale PV and BESS projects

We design, develop and execute high-performance renewable energy infrastructure across Europe.

Founder
WHO WE ARE

We didn't start from zero.

The Not Coal Company was founded by Marisol Masella, a renewable energy professional with more than 10 years of experience across utility-scale Solar PV and BESS projects across the Netherlands, Germany, Poland, the Nordics, Greece, and other European markets. With more than 550 MW delivered across European markets, her experience positions her at the intersection of project execution, EPC strategy, business development and infrastructure delivery.

The company was built on practical project experience rather than abstract consulting. It exists to help clients reduce execution friction, improve procurement and contracting outcomes, connect with the right market counterparts and bring renewable energy projects to construction and COD with greater certainty.

We transform complex renewable energy challenges into financeable, buildable and operational assets.

Execution Over Theory

We focus on what moves projects forward.

Clarity in Complexity

Better interfaces and clearer scope reduce risk. We simplify technical, contractual and commercial challenges.

Scale with Discipline

Large-scale infrastructure requires both ambition and structure. We deliver both.

Trusted Partnerships

The right counterparties matter as much as the right technology.

Measurable Results

Megawatts delivered. COD achieved. Systems operating.

MISSION

We support the execution and delivery of utility-scale Solar PV and BESS projects across Europe through project management, technical advisory, EPC strategy and business development. By combining international EPC experience with commercial coordination and trusted market relationships, we help clients convert renewable opportunities into operational infrastructure.

VISION

To become one of Europe’s most trusted founder-led partners for utility-scale Solar PV and BESS execution, EPC strategy and strategic market development — helping transform complex renewable opportunities into bankable, buildable and operational assets.

Founder
OPERATING MODEL

Independent execution support across Europe.

Registered in Estonia and operated from Valencia, The Not Coal Company works across the European Union as an independent strategic and technical partner. The company combines execution support, contract negotiation awareness, EPC facilitation and business development through a flexible model adapted to the needs of developers, contractors, investors and renewable energy platforms.

Marisol MasellaFounder & Director

10+ years · 550+ MW delivered · Solar PV & BESS · European markets

“Today’s energy transition needs people who understand both the megawatts and the contracts— and are willing to own the outcome.”